It doesn’t matter if you’ve memorized every word of this entire blog and applied every trick in the book to increase your sales and conversions online and offline. If the attention of your prospects is not stolen by your headline, you’re not making a dime.
The thing is, capturing the attention of your clients isn’t the easiest thing in the world – even if you know exactly what your target market wants. That’s why the way you word your words is crucial to how you craft your headlines. The good news is, there’s more than one way to successfully and creatively craft your headline to pique prospect curiosity. In fact, I’m going to show you 10 of my favorite ways to start headlines for your copy and ads that will compel your readers to read.
The Headline’s 2 Main Objectives
Now, before I go into 20 of the most addictive headline starters I’ve personally come across, it’s important that you know the 2 main objectives of your headline.
Grab Attention (Obviously) – Ultimately, your prospects will find no point in reading your ad, sales letter or brochure if the headline doesn’t mentally snatch them by the collar.
Keep Your Readers Reading – Most people don’t think about this part when it comes to a headline. Your headline has to not only capture your prospect’s attention, it also has to leave an easter egg in the headline that they’ll want to search for as they’re pulled through your copy.
All your headline has to do are these 2 things, and you’ll be ahead of your competitors farther than you’d ever believe.
Check out the blog: The One Secret To Selling Your Readers With Your Headline
10 Addictive Headline Starters
There are actually WAY more than 10 ways to effectively start your headline and get great results. In fact, Drew Eric Whitman writes that there are at least 22. But just to get you started, here are 10 of my favorite ways to start a great headline (they’re my favorites because I’ve actually tested them, and they work amazingly well!).
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Like I said, these are just my favorites. But you can read the rest of Drew Eric Whitman’s 22 highly potent headline starters in his book, Cashvertising (a highly recommendable read for advertising secrets).
For more information on how you can transform your copy to maximize on sales, check out the JD Blog at JDCopywritingINC.com