Pre-Framing is all about educating your target audience and preparing them before they decide to buy. There are many ways to do this – especially when it comes to writing articles and blogs.
But wait – aren’t blogs and articles the same thing?
However, they are both very similar in that they pre-frame your prospects well and end with a call to action of some kind after providing some valuable content.
In this blog, I’m going to show you the difference between articles, blogs and how both are essential to starting an online business
Learn more about the power of pre-framing in the blog: Avoid Neediness In Sales With Pre-Framing.
Articles are what you normally find connected to some type of clickable ad on websites or search engines. The content of the article can be written in many ways, but is mainly written in the news style. Articles tend to go over an issue like a story you’d find on some kind of news site, where the topic is typically a pain point that your target audience is currently experiencing. Interestingly enough, online juggernaut Russell Brunson says in his book DotCom Secrets that humans are triggered by, or “pay special attention to anything that might be a threat” (134). So if you’re writing to a demographic filled with individuals who are passionate about weight loss, you might write an article with a title like:
WARNING: Over 50% Of ALL Americans Will Fall Victim To The Obesity Epidemic By 2020 Unless They Do This ONE Thing
Really catches your eye, huh?
People who are serious about weight loss are going to be drawn in by a title like this. An once you’ve captured their attention and educated them on the obesity epidemic and that “one thing” they can do to prevent themselves from falling into it (PRE-FRAMING), you hit them with a Call To Action AKA a backlink to your product, landing page etc. Not to mention articles are usually backed by authority sources to enhance the article’s credibility.
When you’re writing articles and attaching a call to action at the bottom, the article becomes, for the most part, an advertorial (basically an article with a CTA button). Without it, it would just be a regular article written for no other purpose than for mental consumption.
Learn more about authority figures and credibility in the blog: How To Use Testimonials To Create Credibility.
Blogs are a little different from articles, but not much. Blogs are also written to educate your target audience. However wiith blogs, you can pre-frame almost any topic or subject and direct it towards your CTA, whereas articles are much more rigid and one-tracky.
Rather than having to click some kind of ad first, blogs can be found on social media being shared by the authors, readers and everyone in between. Speaking of sharing, you can write a blog post about yourself and then share them on another site or blog. In fact, you can write your blog in a way that you pre-frame your audience into believing that your product is better than the competitors. And since blogs are mainly written from the source of opinions, you can have someone else write a guest blog post to boost your credibility. The more you can have people blogging about you, your product, or you service in a positive way, the better.
Blogs are mostly ongoing, which means that with every blog post brings your audience closer to want to try your products and services out. And just like the article, you conclude the blog with a call to action.
Learn more about how to write super-effective copy for sales funnels in the blog: How To Write High Converting Copy For Sales Funnels.
Which Is Better?
I believe that both blogs and articles are both effective strategies of brand awareness. However, blogs are more for the long game of sales, prepping your followers for when you’re ready to sell something big to them. But if you’re looking for quick direct-response, I feel it’s better to write the articles first. If people are engaging with your article that they click the link that takes them to your landing page AND they buy…It’s A LOT more productive than hoping they read every blog you write.
Regardless, as long as you can lure them into your squeeze page (or landing page), have them give you their email addresses and turn them from cold to warm customers, they are both incredibly effective.
Check out the JD Blog for more copywriting tips at JDCopywritingINC.com.