Lately, I’ve been writing a lot about catering to your target audiences and determining their temperatures (cold, warm hot). Depending on which temperature they’re on is how you would market to them. All in all, the point is to turn these customers into traffic you control. When you control the traffic, you have customers that are warming up to you or are already hot.
But what about the cold traffic?
Initially, the traffic you own is going to derive from cold traffic, meaning you have to find ways to lure cold traffic in so they can learn about you, like you and trust you. It is then and only then that they will start to buy from you.
The best way to lure cold traffic in is through an effective landing page.
Learn about the different traffic temperatures in the blog: How To Determine (& Write To) Hot, Warm & Cold Traffic.
What Is A Landing Page?
Landing pages are virtually any form of pages that are used to lure your readers into your emailing list. Anything from an article, a blog, or even a “squeeze page” – can be a landing page. With a landing page, you should be able to pinpoint the main problem(s) that your readers may be facing through a little sensationalism. For example, if your article is meant to attract readers who suffer from back pain, you may amp up the pain by listing side effects or tying the pain to some possible bone condition or disease…
Once the reader is engaged enough, you can ask them to subscribe to your email list in order to give them more information.
Where Squeeze Pages Come In
Speaking of squeeze pages: Squeeze pages are simple opt-in pages that require that your visitor take some sort of action – give you their email address – in order to get access to what they’re REALLY looking for on the next page. There are only two options that a squeeze page provides; Either your visitors give you their emails or they leave the page. There’s no room for distraction. Nothing to read besides the title and the call to action. It’s probably the best way to qualify your subscribers and grow your email list.
Most people believe that squeeze pages and landing pages are essentially the same things. The truth is, while squeeze pages can always be a landing page, landing pages aren’t always squeeze pages.
Want to learn more about how to get to know your target demographic? Check out the blog: How To Completely Understand Your Target Demographics
The Elements Of A Squeeze Page
The headline is EXTREMELY crucial for squeeze pages. The best way to write headlines for them is to mention the biggest problem that your readers are experiencing. The reason for this is because your cold customers may not know who you are or what you’re selling, but they’ll FOR SURE know how that pain feels, or what those problems are.
You can also throw in the biggest benefit in your headline instead. Not only do you understand the pain your audience is experiencing – you also understand the relief they’re looking for.
This one secret will have you converting with just your headline alone! Check it out on the blog: The One Secret To Selling Your Readers With Your Headline.
Name & Email
This is pretty straight forward: Your visitor simply puts their name and email, like you intended. If they do this, not only are they trusting you as an authority to give them the answer to their pain, but they’re also more likely to buy from you if they are convinced that what you’re selling could actually work for them.
Learn how to write a high converting email sequence for new subscribers in the blog: How To Write The Perfect 5-Email Sequence.
Call To Action
Your call to action comes in the form of a button at the bottom of your squeeze page. In so many words, your CTA should tell the visitor (after they’ve filled out their name and email), “click here for more access now!”
Once they’ve chosen to follow through by clicking on the CTA, you have successfully turned them from cold to warm! After reading your engaging email series, they will become hot customers in no time!
For more copywriting tips and strategies, check out the JD Blog at JDCopywritingINC.com.