I LOVE The Avengers movies! Iron Man, Captain America, Thor, The Hulk…I can’t get enough of those guys.
The first movie was crazy good. But the second movie…Nothing short of incredible. ESPECIALLY the beginning.
If you’ve seen the movie you know what I’m talking about…
The battle scene somewhere in Russia, when they were fighting in the snow. Iron Man and his power beams; Captain America chucking his shield at people; the Hulk going bananas – Straight carnage in the beginning!
I still get an adrenaline rush just thinking about the beginning of that movie! But what does The Avengers have to do with copywriting and sales?
Well, it’s not so much the superheroes, or the movie, really… It’s the high drama in the beginning.
Even though the movie was like two hours long, it felt like it was only 30 minutes! Because the beginning of that movie not only sucked us in at the theater – it set the tone for the entire movie!
In this blog, I’m going to talk about how having a highly dramatic story can set the tone for the entire copy and lead to a high increase in sales and conversions!
Before you start your high-drama story learn how to interrupt the thought pattern of your prospects in the blog: How To Use Pattern Interruptions To Sink Your Prospects In Your Copy.
How To Start Your Story With High Drama
Imagine being dropped from the sky and landing smack in the middle of a medieval war…
Shields are clashing. Swords are flying. Flaming arrows are raining from the sky as the ground beneath you is being thickly padded by dead bodies…
At this point, you’re not thinking, “you know, I should’ve eaten that last piece of toast this morning…”
You’re thinking, “AHHH SH***!! I’M GONNA DIE! WHERE THE FLUFF IS MY SWORD AND SHIELD!?”
You’re gonna be stressed out, looking for safe cover. And when things simmer down, you’re going to wonder how in the hell you got there in the first place…
This is EXACTLY how you want your readers to feel at the beginning of your story – with HIGH drama. When they’re caught up in the story, they don’t have time to think about anything else, like leaving your landing page.
This, of course, is a lot easier to do when you have a developed attractive character! Learn how to develop your own in the blog: The 4 Key Elements To Developing A Relatable, Attractive Character
Start With Experiencing The Biggest Pain Point
Imagine being engrossed in a highly dramatic situation that you can relate to… Suddenly you feel what the characters are feeling, sharing the thoughts they’re thinking, and start predicting how this whole shebang is going to end. How are you so at one with the character?
Because YOU’VE already been there. Most importantly, you’ve already felt that pain before.
From there, you mention any other possible pain points that the character is experiencing. This will be relatable to even more of your potential prospects!
If your prospects are reading your copy about a pain point they know so well they can still feel the discomfort, and you’re telling them there’s a way to stop the pain for good, best believe they’re going to listen.
From there, your high drama story leads into the backstory of your attractive character, which aims to make them more relatable and believable to your prospects.
Learn how to find your dream prospects in the blog: How To Find Your Dream Prospects, Customers & Clients In 4 Steps.
Entertain Your Prospects With High Drama Copy!
Let’s face it: We all love drama. It’s what keeps us engaged and going until the conclusion. Sales copy is no different. If you can get your prospects sucked into a highly dramatic story that leads to your product, you’ll experience an applause of conversions and sales in your happy ending!
For more copywriting tips and strategies, check out the blog at JDCopywritingINC.com.