When I was a teenager, I had a mad crush on this gorgeous singer named Amerie. She had this song called “One Thing,” and it was featured in the movie “Hitch” starring Will Smith (loved that movie, too)…
Anyway, the song was about how she becomes obsessed with this guy after he does or says this “one thing” that got her addicted. The chorus goes:
“It’s this 1 thing that’s got me trippin
It’s this 1 thing that’s got me trippin (you did)
This 1 thing my soul may be feeling
It’s this 1 thing you did oh oh
It’s this 1 thing that caught me slippin
It’s this 1 thing I want to admit it
This 1 thing and I was so with it
It’s this 1 thing you did oh oh…”
Maybe this song was the “one thing” that made me fall in love with her back then. Then again, it was probably the way she showcased her legs in the music video…
Nonetheless, reminiscing about her makes me wanna ask myself: What’s the “one thing” that’s going to make my clients go crazy about my product, the way I was about Amerie?
Because once you’ve figured it out, your clients are going to be obsessed with your product and service, and maybe even you, too (although, that may not always be a good thing!)!
Learn about this powerful headline secret in the blog: The One Secret To Selling Your Readers With Your Headline.
The Magic Bullet
If you’ve ever studied Russell Brunson, you’ll notice he always talks about selling customers with that “one thing.” This one thing represents their biggest, deepest desires that they’ve been looking for but can’t seem to find. When they come across your copy, not only do you have to vividly flesh out that one thing they’re looking for in the form of words – you also have to pre-frame your product as the ultimate solution. AKA, “The Magic Bullet.”
I like to look at the magic bullet more like a silver bullet, while their pain resembles that of an unstoppable werewolf. All it takes is one shot, and that scary lycanthrope falls dead. The town filled with your ideal clients is finally safe and sound.
Why does Brunson call it a “magic bullet?”
Because this solution can finally bring that pain-free vision into fruition for your prospects. What seemed impossible is now possible, doable and even tangible, all thanks to your product:
Have The Best Sex Of Your Life With The Woman Of Your Dreams TONIGHT, Or Your Money Back!
Increase Your Bench Press Personal Record By 65% In Just ONE Hour!
Double Your Typing Speed In 5 Minutes Or Less!
Effortlessly Triple Your Online Conversions In Just Three Simple Steps!
While these are just some random examples, do you see how “magical” these benefits seem? If your product can actually do these things, it will spread like wildfire among your prospects!
Learn about using your copy to upsell products in the blog: Upselling In Your Copy: What’s The Big Deal?
Biggest Benefit = The Center Of Your Copy
What does a “Magic Bullet” really look like?
Simple: Your product’s BIGGEST benefit:
Everything you write in your sales letter, ad, or other forms of copy should center around the biggest benefit your product offers – the one thing. It will keep your copy focused, on topic and engaging.
It’s that “one thing” that’s going to keep them hooked. It’s that “one thing” that becomes the loophole they must close, the future they want today. Your goal is to make that “one thing” your product that they want now!
For more copywriting tips and strategies, check out the blog at JDCopywritingINC.com.