In a previous blog, I talk about the importance of planting seeds in the minds of your ideal prospects so that over time, they can talk themselves into buying your offers. I explain that in order to effectively plant seeds, you have to agitate, and then effectively soothe their pain points with the benefits and features of your products…
But how exactly can you do this if you don’t know EVERYTHING there is to know about your product?
In this blog, we’re going to discuss the importance of product nature, and how there is tremendous power in fully understanding the product or service you’re writing about.
By the way, if you want to learn more about planting seeds in the minds of your clients, check out the blog: How Planting Seeds In Your Copy Can Grow Into Massive Profits.
The Importance of Product Nature
Now as a copywriter, I understand that you may not always be an expert in the field you’re writing in (although it definitely helps). In fact, in many cases, it’s your client that’s the expert, which means it’s crucial that THEY know what they’re talking about, as you will be relying heavily on them.
If you do find yourself in this predicament, here’s how to always come out on top:
- Figure out the main pain points of your client’s ideal prospects – figure out where their prospects hang out, what they talk about, and what pain they’re mostly experiencing.
- Learn every single feature that your client’s product has – Think of pain points like unanswered questions. The only reason why your client’s prospects are still dealing with pain is because they haven’t found a solution (or answer) to their problem.
- Match each feature benefit with each pain point as best as you can – If your client’s prospect pain points are unanswered questions, allow the features and benefits of the product to be the answers they seek. Match as many benefits as you can with their pain points. This way, they have nothing preventing them from buying the offer.
After following these three steps with a number of my own clients, I learned something pretty cool. Your in-depth knowledge of the product dramatically increases your confidence! You’ll find yourself learning so much about the product, that you’ll start to topple any objection your naysayers can come up with!
Learn how to know your target demographics like the back of your hand in the blog: How To Completely Understand Your Target Demographics.
Be At One With The Nature Of Your Product
Product Nature is everything. When you know everything there is to know about your product (or you work with somebody who has the knowledge), it’s much, much easier to pitch, convert and sell. Understand that no matter what product you’re selling, each has its own unique nature that people can relate to in some way.
Understanding how the product can relate and add value to the lives of others means that you understand the pain they’re experiencing, the solution they need and the answer they’ve been looking for.
In other words, when you understand the product, you understand the consumer, and they’ll love you for it!
For more copywriting tricks, tips, and strategies, check out the blog at JDCopywritingINC.com.