In a previous blog, I talked about the importance of having a money-back guarantee. While having one of those is cool and all, sometimes it takes more convincing to make the sale. Don’t get me wrong – a money back guarantee is assuring. But sometimes assurance and satisfaction are two different things…
Back when I was learning how to compose a sales letter, it would always get tricky after pitching the sale. It wasn’t enough to say, “in 30 days, if you don’t like the product, we’ll refund your money, no questions asked…” because everyone does that. EVERY marketer out there talks about a refund, but I realized that the most successful sales letters and copywriters do something a little bit differently…
They focus more on the customer’s satisfaction, rather than on the assurance.
In this blog, we’re going to talk about how zoning in on customer satisfaction will not only lead to more sales but also make you stand out from your competitors!
Learn more about the money-back guarantee in the blog: How To Win Customers With A 100% Money-Back Guarantee.
Thinking Outside The Box
Focusing on customer satisfaction almost demands that you think outside the box. It causes you to think, “what more can I offer my prospects that will ensure their confidence in my offer?”
For example, one time I was studying a sales letter that wrote something along the lines of:
“If you don’t like (said product), not only will we give you your money back – we’ll even double your refund, just because you gave our product a try!”
Reading that was enough to make me say, “Woah,” and I wasn’t even interested in the product! Then I started thinking what you’re probably thinking right now:
“Why the heck would you offer something like doubling what your customer originally paid for a refund? Wouldn’t you lose a ton of money that way?”
And the answer, surprisingly, is no. Actually quite the opposite.
When you put such a bold satisfaction offer, it’s almost like you’re daring your customers to try your product. You’re demonstrating that you’re so confident in your product that you’re willing to put yourself at a disadvantage and they’ll STILL fall in love with your product.
In another example, I once read about copywriter Randy Gage refused to add a satisfaction guarantee at all! For badem, he wrote, “don’t even try this product if you’re not serious about (whatever the benefit was). And it STILL worked!
Then there are those offers that give customers something of great value for absolutely free just for trying:
“Now remember, with this (amazing product), you’re getting (this), (this), and (that). A total value of (some crazy amount of money) for free! And if you don’t like it, I’ll refund you every penny and I’ll even let you KEEP all the free items!
Regardless of how you want to position your offer, you’ll watch your conversions skyrocket if it’s an offer they can’t refuse!
Learn about the one word that makes your prospects do whatever you want in the blog: This One Word Has The Power To Transform Your Copy Overnight.
It’s All About Giving Immense Value
At the end of the day, it’s all about giving immense value. Direct-Response Marketing legend Joe Sugarman says the key to ultimate customer satisfaction is through these steps:
Explain the offer, why it’s amazing and why they should buy the product
Do something incredibly dramatic to push them over the edge to ensure their satisfaction.
That’s it, really just over delivering on your promise. This is super effective, ESPECIALLY when your offer is about soothing the main and obvious objection(s). The more value you add in your offer, the harder it is for your ideal prospects to say no!
For more copywriting tips and secrets, visit the blog at joshwrotethat.com.