When I started my copywriting journey, I decided that I was going to make a name for myself on Upwork.com. I now have the pleasure to say that I’ve written for a ton of niches I never thought I’d write for, like angel meditation, medical health products, and yes, even sex toys (I’m not going to lie, those assignments were pretty fun).
Over the past year, I’ve worked with a ton of clients. Some of them promise you the world and then stop talking to you after you complete their project. Some connect back with you periodically. And then there are the ones who have no clue what they want, but then try to make it sound like it’s YOU that doesn’t know what you’re doing…
But then, there are who I like to call your rider clients.
These clients will ride with you to the very end, and even refer you to other potential clients! These are the clients you want in your Rolodex.
After collecting a few riders, I realize that they all like me for one reason alone: I have completely aligned with their vision.
They’ve bared their dreams and visions for the projects we’ve worked on, and I’ve made it a point to show that I completely understand where they’re trying to go.
And because of this, they keep wanting to work with me! Talk about a blessing.
Learn more about how to talk to your target audience in the blog: Knowing How To Talk To Your Target Audience.
How To Align With Your Client’s Project Goals
It’s the same concept of aligning with the goals of your client’s target demographics. In fact, understanding the target audience of your client and your actual client goes hand-in-hand.
The only difference is that it all starts with YOUR client. And what’s cool is that when you understand their target audience, you pretty much understand the goals of your client.
- If your client is a gym owner with a target audience of people who want to get and stay in shape, then you know that your client’s goal is to provide the reliable solution in which these people can solve their pain points.
- If your client has a skin care line, understanding that their audience is composed of those who want to maintain clear skin wins the battle and eventually the war.
- If your client is a dating coach, then you know their audience is made up of men who suffer from not knowing how to attract women.
Whatever demographics your client has, it is your duty to help them become an authority through copywriting. In order to do that, you have to be able to flesh out their vision through words.
Learn how to sell without selling in the blog: Why Your Ads Should Be Like Love Letters.
Show That You Care
Let’s make one thing clear: Some way or another, your client’s trying to help make the world a better place in their own unique way. When you can bring your client’s vision into fruition, you gain their trust and their respect. Because let’s be real – owning a business can be incredibly challenging and discouraging. Understanding where anybody’s coming from will make them feel like you actually care about them and support them. Business clients are no different.
Knowing that you have somebody in your corner will make you feel like you can take on any business obstacle. Be that somebody for your clients and who knows? They may refer you to other companies who need help bringing their vision to life as well!
For more copywriting tips and secrets, check out the blog a joshwrotethat.com