In the “Boron Letters,” copywriting legend Gary Halbert shares a question he asks his students in his copywriting class:
“If you and I both owned a hamburger stand and we were in a competition to see who would sell the most hamburgers, what advantages would you most like to have on your side?”
After the students give a ton of answers, Halbert concludes by saying that even if they had those advantages, they’d still get owned by him because of one main advantage HE would choose…
“The only advantage I want…is A STARVING CROWD!”
I first read that and was like, “oh…well, DUH!” LOL
But seriously, imagine having a bunch of customers that were hungry specifically for your product?
…And what if these customers were YOUR customers that bought from you over and over again?
That’s kind of what having an email list is like!
In this blog, I’m going to reveal to you why having an emailing list is crucial if you want to increase conversions and sales!
If you’re going to start an email campaign, learn how to start it right on the blog: How To Write The Perfect 5-Email Sequence.
The Advantages Of An Email List
So how does an email list make a “starving crowd” only want to stick with you and your services? Well, think about it…
Chances are, you have an email address, right? Don’t you hate when your email gets spammed with a bunch of junk mail? Of course. BUT, let’s say you’ve opted onto an emailing list that gives you a bunch of promotions, deals, and info from a particular company you like. Suddenly a bunch of emails isn’t such a bad thing…
Which leads to one main conclusion:
You give companies permission to send info to your email.
Once your prospect gives you permission to send them emails, you’re at a major advantage for a few great reasons.
Email is Personal – No more personal than an ACTUAL mailing address. So if your target audience is giving you permission to send them emails, it means that they’re allowing you to connect with them on a personal level!
And if you’re connecting with them on a personal level, it means you’re building trust with them!
Email Serves Purpose – Your emails are sharing info about something your prospects want. This is what separates you from all the spammers out there. Your emails have a job to do, and your prospects understand that and appreciate you for it.
Email is Relevant and Targeted – Another thing that saves you from being considered spam is the fact that you’re targeting your ideal audience. You’re not just shooting in the dark and ending up in the spam folder.
There are 3 ingredients you need before testing your copy on an email list. Learn about them in the blog: 3 Ingredients You Need Before Testing Your Copy On Emailing Lists.
“There’s Money In The List.”
When you have an email list, you have the main advantage of having a growing list of people, who not only look at you as a credible source but will continue to buy from you again and again!
Could you imagine the impact that it would have on your business if your target audience was an email list …of thousands and thousands of email addresses?
And because you have a list of your most promising customers…
They will buy from you EVERYTIME you reach out to them.
Sounds like a game-changer, to me!
For more copywriting tips and secrets, check out the blog at joshwrotethat.com.