When I tell people I’m a copywriter, a lot of the time they assume that I write blogs and articles and stuff (which is true…obviously…LOL *looks at the name of website*).
But there seems to be a common misunderstanding between the differences of a blog and a sales letter.
When you’re a copywriter on Upwork.com, you find the same issue in the job postings. People think that because you know how to write, you want to spend all your time writing about things you couldn’t be less interested in.
But since we’re on the topic, what is the difference between copywriting and content writing?
In this blog, I’m going to break down why copywriting is almost completely different from copywriting.
To further extend this discussion, check out the differences between blogs and articles from the blog: Blogs Versus Articles – Which Are More Effective?
Informative VS Direct-Response
It all boils down to the main purpose of each style…
Copywriting is direct-response while content writing is informative.
With copywriting, you are using persuasive psychology to get the reader to take immediate action. You use copywriting to take prospects down a sales funnel in hopes that they’ll buy what you’re selling to them.
Copywriting consists of:
- Written Sales Letters (long form and short form)
- Video Sales Letter Scripts
- Webinar Scripts
- Email Campaigns
- Menus and Brochures
- Product Descriptions
Content writing is a little different. All you’re doing with content is informing the reader why your product or service has value. People who are super interested in a subject have no problem reading a blog that’s over a thousand words long.
The only thing is that there’s little to no selling involved with blogs. If there is, it’s considered “soft-selling’ which is another way of saying “non-pushy.” You are, however, planting seeds into the subconscious of your readers and when you are ready to sell, they’ll more than likely be ready to buy.
With content creation you get:
- Press Releases
- Video Blogs
- Personal Essays
Learn the secret behind advertorials from the blog: The Secret Behind Advertorials & Native Advertising.
Sometimes The Two Intertwine
There are times where the two styles of writing intertwine. In many cases, marketers use email campaigns, not to sell their prospects anything, but to nurture and educate them on their product, company or service. Meanwhile, some people use their blogs to link back to landing pages that lead to a CTA…
And let’s not forget advertorials, which is a combination of the two styles.
Both styles of writing are necessary for marketing. But honestly, I’d MUCH rather write direct-response copy instead (not that writing these blogs for you guys isn’t fun, too!)!
For more strategies and tips on copywriting, check out the blog at joshwrotethat.com.