Maybe you’re a newbie to the copywriting world. Maybe you’re already an expert making 5-6 figures a month from exquisitely stellar copy…
Or maybe you’ve got the basics down and have dedicated yourself to staying a student of the craft.
Either way, you’ve come to the right place.
What you’ll find is that copywriting is a skill that is rarely talked about these days. Yet, it’s one of the most important elements in marketing and sales.
Learn all about remaining present in your copy from the blog: The One Key Element To Remain Present In Your Copy.
Why Would You Want To Learn Copywriting?
Because copywriting is DOPE! (okay, there’s a little bias there…).
But don’t take my word for it. Just look around. Copywriting is needed for pretty much needed for any industry, including:
- Health & Fitness
- Skin Care
And that’s just for starters…
Because in the horribly paraphrased words of copywriter Neville Medhora: “copywriting is simply transferring information from one brain to another.”
You successfully transfer information to a target audience that’s looking for effective solutions for their problems – BOOM! You make sales and you make money!
That being said, rumor has it that these are the 5 best books to learn the art of copywriting from!
Know exactly what to do when you’ve hit Writer’s block in the blog: What To Do When You Hit Writer’s Block.
5 Copywriting Books You Must Read
“The Boron Letters” By Gary Halbert
“Scientific Advertising” By Claude C. Hopkins
“Ogilvy On Advertising” By David Ogilvy
“The Robert Collier Letter Book” By Robert Collier
“Breakthrough Advertising” By Eugene M. Schwartz
Learn a sneaky technique that guides your readers through your sales copy in the blog: How To Write Copy That Takes Your Readers Wherever You Want Them To Go.
Other Copywriters You Should Study
The books above are enough to get you started with the craft. But once you’ve read these books, you’re going to be hooked!
So to continue your journey, I recommend you read anything by Joe Sugarman, Dan Kennedy, and John Carlton. These guys are also legends in their own rights. I think my favorite out of these guys would have to be John Carlton and Gary Halbert. These guys are straight savages with the ink.
For more copywriting tips and strategies, check out the blog at joshwrotethat.com.