About me

I Just Got Sick Of Watching Clients Get Taken Advantage Of…

Let me guess…

It happened again, didn’t it? Weeks ago you got off the phone with yet another “copywriter” who sold the crap outta you… They said everything you wanted to hear… Assured you everything was under control… They got you excited, filled your head with all these giant promises and expectations…

Finally, after weeks and even months of waiting, you got the finished project… And it was complete trash. Clearly, this copywriter did NO research on your industry and has NO CLUE about your target audience… The copy’s either:

But you know what it’s not? ENGAGING. And even worse: They completely misunderstood your brand voice. Then you guys were going back and forth with revisions and editing, trying to get them to communicate your message in YOUR voice… Then, 3-5 months (and about $10,000) later, you’re forced to face the truth…

They just can’t deliver. And now, you’re stuck having to rewrite the copy yourself, which is what you were trying to avoid in the first place. Sound familiar? The sad thing is, this is happening to business owners, big and small, all the time! And honestly…

I just got sick of watching clients get taken advantage of. Now, before you start thinking I’m throwing other copywriters under the bus to get in your pants (for your wallet)…

There’s something I gotta get off my chest. You see, recently, something devastating happened… One of my clients paid an IMPOSTER over $12,000.00 and spent over 8 months on a piece of copy that DIDN’T work!

It all started when my client, Miles Beckler went looking for a copywriter in a Facebook group… Suddenly he met… the imposter. After a few DMs, this guy promised Miles THE WORLD in the form of copy.

Miles paid 12 GRAND for a sales letter expected to generate AT LEAST 6 figures in revenue. But when Miles received the first draft, it was NOTHING like he expected.

This copywriter missed the mark by a LONG shot. This led to 8 MONTHS of failed drafts, revisions and rewrites from the copywriter. When the smoke finally cleared, Miles wasted THOUSANDS of dollars and almost a FULL year… Just to end up rewriting the copy himself. But the copywriter? Long-gone and $12,000.00 richer! Still wondering why I’m calling this wannabe copywriter an imposter? Because…

It’s Wannabes Like These That Make Us SERIOUS Copywriters Look Bad.

I used to think I was the victim in my early freelancer days… But now I could see where the hesitancy comes from: Clients don’t want to be swindled anymore than we do. When I started on Upwork.com, I set out to make a name for myself.

It wasn’t just because I needed more experience. Or for the money, even. It was because I ABSOLUTELY LOVED the craft of copy. And I still do.

I’m so passionate about copy that I was willing to do whatever just to get clients to trust me back then.

I Finally Started Becoming The Highly Sought-After Copywriter I’ve Always Dreamed of - When Suddenly...

Miles finally reached out to me. He told me his copywriter horror story and the imposter who basically robbed him. I was livid. Not just because my friend was taken advantage of to the 3rd degree…
But because I’d finally realized what set me apart from these fakers:

These Wannabes Wanna “BE” Without Putting In The Work!

They read a book or two and take a course and suddenly they’re an A-List copywriter.

Then they promise clients BIG results and charge even BIGGER fees. As a result, clients end up suffering.

Why?
Because these “copywriters” aren’t REALLY doing what it takes to get there!

THEY AREN’T

From There It Was On...

Since then I’ve been the copy hero for a multitude of brands and businesses in different industries.

And I’d like to be the copy hero for your business, too!