How To Write Copy That Takes Your Readers Wherever You Want Them To Go
Okay, guys and gals! In this blog, I’m going to share with you how to take your readers by the hand and guide them to wherever you want them to go. Whether that’s directing them to the next page (if your copy is more than a page long) or down to the call to action.
(Keep reading below…)
So how exactly do you get your readers to obey your every command? Good news: It’s not hard. It’s actually much simpler than you think.
(Oh, skip the link below and keep reading…)
The answer is really simple: You have to literally GUIDE them through your copy by telling them what to do!
(read the sentence above again).
Did you read it? No? (Follow the instructions of the sentence above this one!)
See? It’s not that hard. If you can’t tell, I’m doing it with you right now. And if you’re cool, you’ve been going along with my instructions and you get the point.
Learn more about the power behind asking questions in the blog: The Power Behind Asking Questions In Your Ad Copy.
Keeping The Flow Flowing
As simple as this technique seems, great copywriting legends like Gary Halbert used to use it all the time. Why? Mainly because it kept the copy flowing for the reader. People are busy and chances are they’ll be busy when they come across your letter.Thanks to all the distractions of today, it’s easy to get sidetracked. Normally, this is understandable. But when you’ve written a sales letter with a CTA that asks for money at the end of it, you’ll begin to develop an anathema for any distractions!
(by the way, anathema is another word for hate – Thanks, Ivan Nua!).
Besides, what if you have a long-form written sales letter? Long form letters can be anywhere from 10-30 pages (sometimes MORE!). If it wasn’t for added little blurbs like (go to the next page) or (over), it would be much harder to keep your reader’s attention.
(Come on, GO with it – LOL)
Another reason why these little blurbs are powerful, as Halbert explains in his book “The Boron Letters,” is this:
“…it’s the little touches like this that keeps the letter flowing…and, it relieves him of the burden of trying to figure out where he’s supposed to do when he finishes reading a particular page.”
Halbert also writes that you need to “work hard to make reading your letter pleasant, easy read, interesting and unconfusing,” (Ch.12). With little direction blurbs, you do just that.
Learn this secret reading method to help smoothen your copy from the blog: Use This Special Reading Formula To Convert More Sales.
Guide Your Readers Through An Easy Read
Whenever you’re writing long form sales letters, make use of these instruction blurbs. They’ll work wonders for the flow of your copy!
For more copywriting tips and strategies, check out the blog at joshwrotethat.com.