Years ago, a friend of mine and I were involved in two different network marketing companies. We have a friend… Read more The Irony Of Selling In Advertising
You’ve successfully taken you reader down the sales letter. You’ve exposed their pain points, revealed their desires, and revealed the… Read more The One Thing You Must Focus On To Ensure Your Readers Take Immediate Action
Earlier this year, I wrote a sales letter for a client that was about 10-12 pages long… Long story short… Read more Which Is Better: Long-Form Or Short-Form Sales Letters?
I’m sure I’ve written a GRIP load of blogs talking about how important it is to understand your ideal prospects… Read more The Power of Customizing With Personalization
Have you ever found yourself in an environment where you don’t know anyone? Maybe you’re at a party, the club,… Read more How Familiarity Can Help You Increase Sales & Conversions
So my friend Daniel hates puns… It’s like he has an anathema for puns. Especially for corny ones. So whenever… Read more A Funny Technique That You Can Use In Your Sales To Increase Brand Awareness
I’ve written several blog posts about features and benefits, the difference between the two, and why it’s important to backup… Read more The Unspoken Objection You Must Answer To Convince Your Prospect To Buy