You’ve successfully taken you reader down the sales letter. You’ve exposed their pain points, revealed their desires, and revealed the… Read more The One Thing You Must Focus On To Ensure Your Readers Take Immediate Action
Picture this scenario: You’re in a bar with some of your best homeboys having a great time. Music’s bumpin’, people… Read more How Standing Out In Your Copy Gives You The Best Advantage
In my previous blog, I discussed extensively how it is important to keep things short and simple. But does the… Read more Longer Or Shorter Headlines?
Wouldn’t it be amazing if there was a product that could solve all your problems? Don’t you just love the… Read more Closing Sales With Rhetorical Questions
A few quick questions, if I may: When you’re watching a commercial about a popular alcoholic beverage (say, the Dos… Read more The Power of Ego & Instant Identification