When I was in middle school, I asked my parents to give me money for the “End Of The Year”… Read more How Propositions Give Your Offers An Advantage
Years ago, a friend of mine and I were involved in two different network marketing companies. We have a friend… Read more The Irony Of Selling In Advertising
When I used to go on Facebook all the time, I would catch myself reading the comments of others who… Read more How White Space Is Makes Your Copy Much Easier To Read
In my blog, I talk a lot about the importance of easily read, smooth copy. The copy that makes the… Read more How To Use The Power Of Transition Words & Phrases In Your Copy
In case you don’t know who Alex Haley is, he is the author of “Roots,” probably the number one best… Read more Why Rewriting Winning Letters & Ads By Hand Will Accelerate Your Copywriting Skills
You’ve successfully taken you reader down the sales letter. You’ve exposed their pain points, revealed their desires, and revealed the… Read more The One Thing You Must Focus On To Ensure Your Readers Take Immediate Action
I had recently written about writing a client a sales letter and the importance of choosing between a long-form or… Read more This One Mistake Can KILL Your Entire Sales Pitch (Rant Included)!