I’ve written several blog posts about features and benefits, the difference between the two, and why it’s important to backup… Read more The Unspoken Objection You Must Answer To Convince Your Prospect To Buy
I think it’s always important to work on your craft. And one of the best ways to do this is… Read more How To Win Customers With A 100% Money-Back Guarantee
So you know what to write and what to say to get the results you want. You’ve studied the craft… Read more How To Find Your Dream Prospects, Customers & Clients In 4 Steps
Are you ready to learn the most powerful formula for ultimate persuasion? This formula is so powerful that it’s not… Read more The Simple Formula That Guarantees Successful Persuasion
Picture this scenario: You’re in a bar with some of your best homeboys having a great time. Music’s bumpin’, people… Read more How Standing Out In Your Copy Gives You The Best Advantage
So you’ve constructed a clever headline that highlights the biggest benefit of your product or service. You’ve made sure it’s… Read more Dr. Direct’s 5 Secret Ways to Lure Your Readers Into Copy
In my previous blog, I discussed extensively how it is important to keep things short and simple. But does the… Read more Longer Or Shorter Headlines?