When I was in middle school, I asked my parents to give me money for the “End Of The Year”… Read more How Propositions Give Your Offers An Advantage
Have you ever bought something that you didn’t need simply because it had an amazing deal? Maybe it was a… Read more The One Deadly Sin That Plays On Every Consumer’s Weakness
I’ve written several blog posts about features and benefits, the difference between the two, and why it’s important to backup… Read more The Unspoken Objection You Must Answer To Convince Your Prospect To Buy
So you know what to write and what to say to get the results you want. You’ve studied the craft… Read more How To Find Your Dream Prospects, Customers & Clients In 4 Steps
Are you ready to learn the most powerful formula for ultimate persuasion? This formula is so powerful that it’s not… Read more The Simple Formula That Guarantees Successful Persuasion
I think we can all agree that advertising can be challenging. To say it’s hard is an understatement, trying to… Read more The One Secret To Selling Your Readers With Your Headline
It doesn’t matter if you’ve memorized every word of this entire blog and applied every trick in the book to… Read more 10 Addictive Headline Starters For Your Copy And Ads.