When I was in middle school, I asked my parents to give me money for the “End Of The Year”… Read more How Propositions Give Your Offers An Advantage
You’ve successfully taken you reader down the sales letter. You’ve exposed their pain points, revealed their desires, and revealed the… Read more The One Thing You Must Focus On To Ensure Your Readers Take Immediate Action
Earlier this year, I wrote a sales letter for a client that was about 10-12 pages long… Long story short… Read more Which Is Better: Long-Form Or Short-Form Sales Letters?
I’m sure I’ve written a GRIP load of blogs talking about how important it is to understand your ideal prospects… Read more The Power of Customizing With Personalization
I’ve finally grasped the importance of what my parents, my relationships, and what seems to be like every situation has… Read more The One Key Element To Remain Present In Your Copy
Have you ever found yourself in an environment where you don’t know anyone? Maybe you’re at a party, the club,… Read more How Familiarity Can Help You Increase Sales & Conversions
When I was an intern at this digital marketing agency, I was taught how to write advertorials. The company had… Read more The Joys Of A/B Split-Testing