I’m sure I’ve written a GRIP load of blogs talking about how important it is to understand your ideal prospects… Read more The Power of Customizing With Personalization
I’ve written several blog posts about features and benefits, the difference between the two, and why it’s important to backup… Read more The Unspoken Objection You Must Answer To Convince Your Prospect To Buy
Quick question: Have you ever had to write copy for a product you really didn’t believe in? Maybe it was… Read more How To Turn A Product’s Biggest Flaw Into Your Greatest Advantage
One day I was sitting shotgun as I drove with my friend Steven to grab something to eat. We had… Read more How To Write Copy That Makes Prospects Commit To The Sale
When I was a teenager, I had a mad crush on this gorgeous singer named Amerie. She had this song… Read more The Magic Bullet: How To Rally Up Your Prospects With That “One Thing.”
When I started my copywriting journey, I would read a ton of articles about how all you had to do… Read more Should You Do Spec Work For Clients?
Are you ready to learn the most powerful formula for ultimate persuasion? This formula is so powerful that it’s not… Read more The Simple Formula That Guarantees Successful Persuasion