When I was in middle school, I asked my parents to give me money for the “End Of The Year”… Read more How Propositions Give Your Offers An Advantage
It doesn’t matter if you’ve memorized every word of this entire blog and applied every trick in the book to… Read more 10 Addictive Headline Starters For Your Copy And Ads.
Wouldn’t it be amazing if there was a product that could solve all your problems? Don’t you just love the… Read more Closing Sales With Rhetorical Questions
When you’re writing copy for a product or service, it’s so easy to talk about how great your selected product… Read more Double-Sided Persuasion & The Art of the Takeaway
Knowing a customer’s basic pain points are half the battle. When pitching your product as the solution to their needs,… Read more How To Use Fear To Increase Sales & Conversions in 4 Steps
A few quick questions, if I may: When you’re watching a commercial about a popular alcoholic beverage (say, the Dos… Read more The Power of Ego & Instant Identification